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Australian Wine company creates anti-counterfeit solution for China market

January 8, 2019 from the The Drinks Business:

An Australian company, YPB, created a "serialised QR code that promises to help Australian wineries keep track of their wines in their most profitable and problematic market, China."
"The system uses a serialised QR code with an embedded covert tracer called ProtectCode, which would enable wine producers to track wines through the entire supply chain using a handheld scanner."
"An end consumer can then use a smartphone to scan the code to tell if the wine is authentic or fake, according to the company."
"The exact scale of counterfeit wine in China, as anywhere else, is hard to gauge. However, global economic value of counterfeiting and piracy could reach US$2.3 trillion by 2022, according to a report released by Frontier Economics, an international economic research firm."