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December 17, 2019 - from Arutz 7 :
"Anti-Israel professor calls to boycott Trader Joe's for selling Israeli cheese. Instead, customers flock to the store, emptying the shelves."
"Last week, Berkeley's Peace and Justice Commissioner Hatem Bazian called on locals to avoid purchasing Israeli feta cheese."
"'Trader Joe's is having Israeli Feta on its shelves! One more reason to stop shopping at the store,' Bazian, who lectures on Islam at UC Berkeley, wrote on his Facebook page."
"However, the call for boycott backfired after Joe Zevuloni, an Israeli living in Florida who heads the 'Israeli Army of Publicity," met the call for boycott with a call of his own: "Urgent call-up to publicity soldiers: I need you to lend me a hand here.'"
"Zevuloni's call worked: Within hours, pro-Israel customers had emptied several Trader Joe's branches of their Israeli feta cheese, and moved on to purchasing other Israeli products instead."
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