K A S H R U T . C O M_©

March 25, 2026 from JNS:

"Manischewitz is reviewing its packaging as some have warned on social media that the brand’s packaging doesn’t adequately differentiate between products that are and are not kosher for Passover and that grocery stores often shelve them together.

"'We’re aware of the conversation and appreciate the community bringing this to our attention, especially at a time as important and detail-oriented as Passover,' Mirit Shalvi, senior vice president of marketing and strategic partnerships at Manischewitz, told JNS.

“At Manischewitz, we take our role in helping families prepare for the holiday very seriously. We understand that kashrut during this time is deeply meaningful,” she added. “That said, we also recognize that in a busy retail environment, particularly during the high-volume Passover season, similar packaging across product lines can sometimes create confusion.”

"Shais Taub, a Chassidic rabbi and author, shared a photo of similar-looking boxes on social media

"'It’s heartbreaking when someone thinks they are keeping Passover and is unknowingly eating chametz,' he wrote, of food that isn’t kosher on Passover. 'It happens way more often than you might think. Look at these two products and tell me nobody would confuse them.'"